Crafting your business model

Developing a robust business model is the key to differentiating yourself from competitors and building loyalty with your staff, customers and stakeholders.

In this workshop, you will apply a business model perspective to your business, to clearly define and communicate who you are, how you operate and the unique benefits you offer.

Your business model should be a comprehensive framework that captures all the essential components that define your culture, organisational structure, decision-making, and financial and risk management.

It should be used to guide all areas of your business including business development, marketing, staff onboarding and mentoring, and supplier management.

Main topics covered:

• distinguish between strategic planning, business planning and business modelling
• essential components of a business model
• enhancing customer and staff loyalty through your business model
• how your business model can impact your marketing strategy, strategic planning and ability to adapt to market changes
• techniques to differentiate your business from competitors
• communicating your business’s unique value to stakeholders.