Creating email marketing campaigns

Email marketing is a powerful and cost-effective method to engage customers, nurture leads and drive conversions. Learn how to connect with your audience on a personal level to deliver relevant content directly to their inbox.

Explore the strategies and techniques that drive email marketing success. From understanding the importance of audience segmentation to crafting personalised content, you’ll learn to create compelling email campaigns, automate workflows, optimise performance and adhere to industry best practices that make your emails stand out.

Main topics covered:

• how to create targeted and engaging email campaigns that resonate with your audience, leading to higher open and click-through rates
• benefits of email automation and how to set up automated email workflows that deliver personalised content and nurture leads through their customer journey
• review the most popular email marketing platforms including Mailchimp, Mailerlite, Marsello, Klaviyo and others
• how to identify the best email marketing platform for your business
• essential strategies to improve email deliverability and ensure your emails reach the inbox
• analyse email performance metrics for continuous campaign enhancements
• explore techniques to write persuasive subject lines, captivating email copy and engaging visuals that drive action and conversions.