Are you ready to transform your retail space into a destination that customers can't resist returning to? Join Associate Professor Louise Grimmer, one of Australia's most respected retail experts, for a workshop that will have you rethink your store environment and customer experience.

Local retailers can significantly boost their appeal and sales by focusing on both physical store enhancements and adapting to evolving consumer preferences. Creating stores that customers genuinely love to visit (and re-visit!) requires a thoughtful approach to the overall shopping experience.

This workshop will present current research on consumer shopper trends in the context of local retail stores, as well as practical examples to help you create welcoming storefronts and appealing and impactful shop interiors.

The workshop will provide you with:

  • current research on store elements which shoppers consider important and examining the impact of current shopping trends on small stores
  • practical ways to improve external storefronts to create attention, interest and visitation
  • advice on the impact of atmospherics and customer service on customer comfort, enjoyment, dwell time, and spend.
  • Type of event: Workshop
  • Who it is for: TAS businesses
  • Event organiser: TAS - Business Tasmania
  • Cost: Free

  • Time: 5:30 - 7:15 pm AEST
  • Address: Beach Hotel Burnie, 1 Wilson Street, Burnie, TAS, 7320

  • Time: 5:30 - 7:15 pm AEDT
  • Address: Salamanca Inn, 10 Gladstone Street, Battery Point, TAS, 7004

  • Time: 5:30 - 7:15 pm AEDT
  • Address: City of Launceston Town Hall, 18/28 St John Street, Launceston, TAS, 7250

  • Time: 5:30 - 7:15 pm AEDT
  • Address: Paranaple Convention Centre, 137 Rooke Street, Devonport, TAS, 7310

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