Creative's guide to marketing

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell and would rather be making than hustling.

There is a simple secret to making marketing more palatable – take out the sales and focus on the strategy. This workshop shares a simple 6-step marketing approach that has been designed to take the pain out of promotion.

Participants will learn all the following, with a focus on arts practice and creative industries:

• re-imagining traditional marketing in a way that makes sense for creativity and the arts
• getting the foundational elements of “YOU” marketing right, without the terror of a deadline
• understating the breadth of our ‘customers’, from clients to funding bodies to audience
• knowing and learning from our peers, and from word-of-mouth
• choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.