Creative's guide to social media

Social media is everywhere, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool?

Social media is a complex and challenging marketing tool for a lot of creatives, as it can be very difficult to find a balance between constantly updating the world just about themselves, and ignoring the platforms entirely!

Come along to this friendly, up-to-date and interactive online workshop for beginners that covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

With a focus on people selling in the arts and creative industries, you will learn:

• a new and different definition of social media to consider for the arts and creative marketing
• the basics of social media marketing, regardless of which platform you choose
• the strategic process behind using social media for marketing
• understanding audience, and finding out what your followers and fans want and need
• choosing the right social media, from the most used and popular platforms, right now
• content creation tips and ideas for all the most popular platforms
• using other methods, and staying up to date.