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Customer data: Stop guessing who buys from you
This webinar provides small business owners with information on making the most of customer data and building customer profiles.
You probably have rich customer data already sitting in your Etsy shop, Shopify store, Google Analytics, Pipedrive and Wave. But if you're guessing at who your customers are, their location, what they buy, how often they return, you're missing what your own tools are telling you.
This webinar changes that. You'll learn where to find customer data in each platform, what it actually means, and how to stitch it together into a real picture of who's buying from you. By the end, you'll have one clear action step to build your first customer profile.
What you'll learn:
- how to find and read customer data in Etsy, Shopify, Google Analytics, Pipedrive and Wave
- which data points matter most for your business decisions
- how to create a basic customer profile from data you already own.
What you'll leave with:
- a clear map of where customer data lives in each of your tools
- one concrete action step to build your first customer profile
- more confidence reading your platform reports on your own.
- Type of event: Webinar
- Who it is for: SA, TAS and VIC businesses
- Event sponsor: Australian Government
- Event organiser: VIC - Melbourne Innovation Centre
- Cost: Free
- Date: Wed 28 Oct 2026
- Time: 1:30 - 2:15 pm AEDT
- Location: Online