Determine your optimal pricing strategy

Pricing is a critical element of any business strategy, yet it can be challenging to find the right balance between covering your costs and overheads, making a justified profit, meeting customer demand and providing the value to your customers for repeat sales while keeping your competitors at bay. In this webinar, you will explore various pricing strategies and best practices that can help you determine the optimal price for your products and services.

Learning outcomes:

• the importance of planning
• identifying your costs and overheads
• knowing your breakeven point
• conducting competitor analysis
• setting realistic prices
• the sales funnel
• differentiation.