Developing a social media strategy

Have you been “winging it” on social media and getting zero results? In today’s digital landscape, a well-crafted social media strategy is no longer a luxury, it’s a necessity. Having a considered and well-crafted social media strategy is essential for audience connection, building consumer trust, and driving meaningful engagement that converts to sales. But where do you begin?

This comprehensive workshop is designed to guide you through the process of creating a powerful social media strategy that not only resonates with your target audience but also aligns with your broader business objectives. Whether you’re new to social media or looking to refine your existing approach, this workshop will equip you with the tools and insights you need to succeed.

Key topics we’ll explore:

• what is a social media strategy and why it’s important to have one
• the principles of selling and the buyer decision process
• discovering opportunities through analysis – an in-depth analysis of the 5 C’s
• what are hashtags – how to find and use them
• choosing the right social media platforms for your business
• developing the right content pillars
• the power of brand storytelling.

This workshop offers a unique opportunity to step back and craft a social media strategy that’s not just effective in the short term but sustainable in the long run. By the end of the session, you’ll have a clear road map for building and executing a social media strategy that drives growth, enhances your brand, and delivers measurable results.