Digital marketing essentials

Facebook, Twitter, Instagram, Google+, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?

88% of Australian internet users have a social media profile, with 50% of them checking it daily. If you’re not connecting with customers through these channels, your competitors will be.

This workshop examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.

Topics covered include:

• the best social media platforms to use for your customers
• how often to post
• in-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram
• ideas for creating content
• an introduction to blogging
• email marketing
• mobile marketing
• understanding online review sites.