Digital strategy essentials: Finding new customers online

If you’ve ever felt like you should be doing more online, but aren’t sure where to focus your energy, this workshop is for you.

Websites, social media, SEO, Google reviews, paid ads, and new platforms popping up constantly can make digital marketing feel overwhelming, especially if you’re early in your business journey or don’t have strong digital skills yet.

This session is designed to give you clarity and confidence by helping you understand how digital strategy actually works, before asking you to apply it to your own business.

The session will cover:

• how to clarify your business goals and what you actually want digital marketing to achieve
• how to understand and prioritise your target market
• the role of brand voice and brand narrative in shaping your online presence
• an overview of key digital channels and how they support different objectives.

This includes a high level look at:

• why every business needs a website and how SEO works in simple terms
• Google Business Profiles and reviews as trust and visibility drivers
• social media platforms, including organic versus paid approaches and when each is appropriate
• less obvious channels, such as Reddit, and when they may be suitable.

Once these elements have been covered, you’ll be guided through a practical exercise to apply the content directly to your own business.

This session is ideal for early stage businesses, sole traders, creatives, and small business owners who want practical, no fluff guidance on where to focus their digital efforts.