Email marketing essentials: Mastering emails for small business

Email marketing remains one of the most effective and affordable ways to connect with your audience, build trust, and drive sales. But for many small business owners, knowing where to start, and how to keep it going, can feel overwhelming.

This hands-on, no-jargon workshop is designed to help small and solo business owners get to grips with email marketing tools and strategies they can actually use. Whether you’re just starting out or want to improve what you’re already doing, this session will show you how to create impactful email campaigns without burning out.

The workshop will cover:

• email marketing 101 – what it is, why it works, and how to get started
• choosing the right platform – a quick guide to Mailchimp, Klaviyo, and others
• building your list – tips for collecting quality contacts (ethically!)
• crafting great emails – subject lines, content, and calls-to-action that convert
• automating the basics – how to set up welcome emails and regular sends with ease
• staying consistent – finding your rhythm and keeping it manageable.