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Export essentials: Understanding your international customer through AI
This series is for Australian businesses exploring export opportunities or looking to expand into new international markets.
This webinar is the second in our 5-part series 'Identifying your export opportunities'.
Learn how to tell the difference between enquiries, leads and genuine commercial opportunities. You'll be able to focus your business development effort where it's most likely to generate export growth.
You'll also learn how AI can help you:
- identify high-value customer segments
- analyse buyer behaviour
- build detailed customer personas
- recognise genuine commercial opportunities before investing time and resources.
- Type of event: Webinar
- Who it is for: Australian businesses
- Event organiser: Austrade
- Cost: Free
- Date: Tue 8 Sep 2026
- Time: 12:00 - 1:00 pm AEST
- Location: Online