Facebook for business: Getting started

Facebook is the cornerstone to most small business’ marketing strategies, and serves as a pivotal platform for those aiming to thrive in the competitive market. Facebook enables direct engagement with your audience, fostering brand loyalty, amplifying brand awareness, and providing valuable insights into consumer behaviour, which are essential for growing and sustaining a successful business presence.

This workshop offers an in-depth exploration into leveraging Facebook effectively to boost your online presence and marketing strategies. We will cover:

• how to best set up your page to ensure you haven’t missed any easy wins
• making the most of pinned posts and featured sections to maximise visibility and engagement
• how the algorithm works and how to use it for your business
• what to post, when to post, and how often
• maximising your time investment when managing your Facebook page
• using Groups to grow your business and foster community engagement
• leveraging Events, Marketplace, and selling on Facebook to diversify your online footprint and sales avenues
• an overview on Reels and Stories
• whether to make your personal page private or public, and how that can help your business page.