When people want to find solutions or providers online, they will complete a search or ‘Google it’. How do you show up in search consistently on the front page, so you get leads from people finding YOU rather than your competition? Google Business Profile (formerly Google My Business) is one of the best free online marketing tools, plus it helps us get found for our services and products, particularly in our location. Did you know about half of all Google searches don’t leave Google?

In today’s session we’ll look at the principles for featuring on key search engines like Google, Bing, YouTube, and even Amazon, TripAdvisor and Etsy. We’ll also go deeper into Google Business Profile, as it’s the best way to appear on the front page of the biggest search engine Google for free, even if you don’t have a website.

Key takeaways:

  • principles for consistently getting found and getting leads from any form of search
  • practical tips to appearing at the top of search results and getting leads
  • a deeper dive into Australia’s biggest search engine Google and why your free Google Business Profile is so important, including reviews, industry specific requirements, and the surprising factors which help you consistently appear in the Google Business Profile map 3-pack.
  • Type of event: Webinar
  • Who it is for: NSW businesses
  • Event organiser: NSW - Service NSW
  • Cost: Free
  • Date: Thu 20 Mar 2025
  • Time: 10:00 am - 12:00 pm AEDT
  • Location: Online

Register for this event through Service NSW

Register
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