Get focused: Creating a social media strategy

Business owners struggle to stay focused on their marketing efforts and especially social media – with so many channels and content types in the mix. This workshop will encourage business owners to identify their goals and audiences and then map them to certain channels and content types to make sure they're getting the best impact from their social activities. With so many social media channels to choose from and a sea of content to cut through, focusing your business’s social media strategy is more important than ever.

You’ll learn:

• how to set strategic goals for your social activity
• what channels your audience are on and which you should be active on
• what type of content you should be creating for those channels
• how to measure the success of your social media activity.