This webinar is designed to provide business owners with a basic understanding of how Artificial Intelligence (AI) can be integrated into business and marketing strategies.

Key takeaways:

  • how to identify and leverage AI applications within business operations
  • understanding the distinct roles of Generative AI and Predictive AI
  • exploring the 5 P’s of AI in marketing to enhance efficiency and effectiveness.

Who should attend:

  • small business owners looking to enhance their marketing skills
  • startups and businesses in the growth phase aiming to integrate AI into their operations
  • beginners with a basic understanding of AI.

Preparation for the event:

  • no prior AI knowledge is required, but a basic understanding of business and marketing principles is beneficial
  • no specific tools or software are required, but familiarity with marketing automation tools can be helpful.
  • Type of event: Webinar
  • Who it is for: NSW businesses
  • Event sponsor: NSW Government
  • Event organiser: NSW - Western Sydney Business Centre
  • Cost: Free
  • Date: Wed 22 Jan 2025
  • Time: 10:00 am - 12:00 pm AEDT
  • Location: Online

Register for this event through Service NSW

Register
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