This workshop is designed to provide business owners with a basic understanding of how Artificial Intelligence (AI) can be integrated into business and marketing strategies.

Key takeaways:

  • how to identify and leverage AI applications within business operations
  • understanding the distinct roles of Generative AI and Predictive AI
  • exploring the 5 P’s of AI in marketing to enhance efficiency and effectiveness.

Who should attend:

  • small business owners looking to enhance their marketing skills
  • startups and businesses in the growth phase aiming to integrate AI into their operations
  • beginners with a basic understanding of AI.

Preparation for the event:

  • no prior AI knowledge is required, but a basic understanding of business and marketing principles is beneficial
  • no specific tools or software are required, but familiarity with marketing automation tools can be helpful.
  • Type of event: Workshop
  • Who it is for: NSW businesses
  • Event sponsor: NSW - Service NSW
  • Event organiser: NSW - Western Sydney Business Centre
  • Cost: Free
  • Date: Tue 22 Jul 2025
  • Time: 5:00 - 7:00 pm AEST
  • Address: Campbelltown Civic Centre, 91 Queen Street, Campbelltown, NSW, 2560

Register for this event through Service NSW

Register