Introduction to Meta ads

You might have taken a look at Meta ads a few years back, been confused by the cluttered interface, and decided to put it off until next year.

Now some years later, you're ready to start again. This session is a guided tour of the Meta ads interfaces – both the easy way and the more advanced way.

You'll learn how to:

• set up a campaign
• choose a goal, target and platforms
• understand what you're paying for and how
• understand how Meta places ads for you
• explore the Advantage+ AI options.