Introduction to podcasting

Join this workshop designed to help small business owners harness the power of podcasting as part of their marketing strategy. In just 2 hours, you’ll learn the basics of podcasting, from defining your concept and identifying your audience, to the fundamentals of recording, editing, and publishing. You’ll also discover how podcasting can enhance your brand, increase engagement, and position you as a thought leader in your industry.

This workshop will cover:

• understanding the basics of podcasting and its benefits for business
• crafting a podcast concept and defining your target audience
• practical tips for recording, editing, and sharing your podcast
• strategies for launching and promoting your podcast effectively.

By the end of the session, you’ll have a clear roadmap for launching your own podcast, along with practical tips for promoting it across platforms. You’ll also gain insights into effective storytelling, on-air presence, and the tools needed to create high-quality audio content.