Leverage AI in marketing

This workshop is designed to provide business owners with a basic understanding of how Artificial Intelligence (AI) can be integrated into business and marketing strategies.

In this workshop, you'll learn how to:

• identify practical applications of AI in marketing and business operations
• use AI tools to create customer personas and better understand your target audience
• generate content more efficiently using AI-powered tools
• streamline business processes and improve productivity with AI
• understand the 5 P's of AI in marketing: planning, personalisation, productivity, performance and protection
• explore current AI trends and how they're shaping the future of small business.

By the end of the workshop, you'll be able to:

• confidently identify opportunities to apply AI in your business
• create marketing personas using AI to support more targeted marketing
• use AI tools to save time on content creation and routine tasks
• apply the 5 P's of AI to strengthen your marketing approach
• understand key AI trends and how they can benefit your business
• develop practical ideas for implementing AI in your business straight away.