Make winter work: A practical marketing workshop for fleurieu operators

We know winter can be a tough time to drive visitation, but it’s also a real opportunity. This session will help you simplify and sharpen how you tell your story over winter, without needing a big budget or marketing team.

What we’ll cover:

• how to align your digital content with the Fleurieu Food Festival and broader winter campaign
• what you need to know to meet festival participation requirements
• how to create simple, effective vertical video and other content using what you’ve already got
• planning your content schedule without the overwhelm
• practical marketing tools and templates to save time and stay consistent.

Whether you’re hosting an event or simply want to get more from the quieter season, you’ll walk away with:

• a practical, easy-to-execute plan tailored to your business
• content ideas and a framework to keep your marketing on track
• the confidence of knowing you're part of a coordinated regional push that’s bigger than any one operator
• we’ll keep things informal, collaborative and useful, so bring your ideas, your questions, and a notebook.

This session is especially relevant for anyone involved in the 2025 Fleurieu Food Festival or wanting to align with the region’s winter push. Let’s make winter something to lean into, not just get through.