Managing your marketing budget

Navigating marketing spend can be challenging for small business owners. In this workshop, you will learn how to determine an appropriate marketing spend, track your return on investment and effectively budget for both digital and traditional advertising. 

This 2-hour session is designed to equip you with the practical skills needed to make informed decisions about your marketing investment.

Main topics covered:

• calculate and allocate your marketing budget effectively based on your business goals
• track and measure your return on investment for your marketing activities to make data driven decisions
• understand typical costs associated with digital and traditional advertising channels
• create a budgeting strategy to manage your marketing spend and maximise your advertising impact.