Marketing 101: Setting up your CRM system and business marketing tools for business success

This hands-on session is designed to provide knowledge and tips to use a customer relationship management (CRM) system for effective communication and success in your business.

We will discuss the key components to support your business success:

• understanding the power of data to determine the profitability of your database
• identifying the right CRM system for your business
• distinguishing between qualitative and quantitative data
• parameters to collect data legally
• the type of email funnels you need to set up to communicate with impact.