Marketing essentials: Getting the foundations right

This practical webinar is designed to help you define your ideal customer and their journey, understand the sales funnel, and build a simple, strategic plan that aligns your marketing efforts with real business goals.

If you’ve been throwing things at the wall and hoping they stick, this is your chance to reset and get your marketing working for you.

Topics covered include:

• know your customer and where they are in their journey
• match your channels to the funnel stages
• build a simple, repeatable plan that drives action.