Marketing fundamentals for small business

This webinar will help you understand how to adopt a best practice marketing approach for your business.

Understand who your target market customer is and identify how your core products or services will meet their needs. Marketing is a social and managerial process by which individuals and organisations obtain what they need and want through creating and exchanging products and value with others.

You will learn how to:

• bring focus to your marketing by identifying your core products/services and what benefits they offer customers
• understand the needs and wants of your target market customer, what represents value to them, and how to reach them
• understand customer buyer behaviour and what motivates a customer to make a purchase.

After this webinar, you should be able to:

• develop a compelling short marketing message to feature in communications to better engage with and attract customers
• drive repeat business, positive word of mouth promotion, and customer loyalty, by meeting the needs of your customers
• boost sales by better stimulating purchase decisions from prospective customers.