Marketing made easy
This webinar provides NSW businesses with information and advice on creating an effective marketing plan.
Webinar for NSW businesses
- Speaker:
- Lisa LaMaitre
- Event sponsor:
- NSW Government
- Event organiser:
- Enterprise Plus
Marketing plans are ideally a key part of your overall business plan. Sometimes, out of necessity, it is a standalone document.
The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.
Topics covered include:
- understand your target market customer and identify which marketing channels are the most cost-effective to reach them
- understand the importance of adopting an Integrated Marketing Communications (IMC) approach
- learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure.
- Cost:Free
- Time: 1:00 - 2:00 pm AEST
- Time: 1:00 - 3:00 pm AEST
Register for this event through Service NSW
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