Marketing made easy

Marketing plans are ideally a key part of your overall business plan. Sometimes, out of necessity, it is a standalone document.

The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.

Topics covered include:

• understand your target market customer and identify which marketing channels are the most cost-effective to reach them
• understand the importance of adopting an Integrated Marketing Communications (IMC) approach
• learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure.