Marketing your business

Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services, marketing is the value you give them. 

Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and offline environments), so it’s essential that your message is the one that ‘cuts through’.  

The focus of this workshop is on offline (traditional) marketing. If you are interested in online marketing, we suggest attending one of our digital marketing workshops.

This webinar covers:

• market research
• identifying what makes your business unique
• developing your brand
• an overview of a range of marketing channels
• setting your marketing goals and budget
• keeping your loyal customers
• monitoring your marketing activities

You’ll receive a practical workbook that will help you to clarify your marketing plans, and there will be an opportunity to ask questions.