Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

The first session covers 3 key areas to sharpen your storytelling and media engagement: 

  • tourism trends you can’t miss – stay ahead of changing visitor expectations with insights into the latest travel trends shaping tourism in Tasmania
  • sharing your sustainability story – learn how to communicate your sustainability efforts with authenticity and impact and avoid the risk of greenwashing
  • working with media – discover how to build meaningful relationships with journalists and publications to amplify your story and attract new audiences. 

Learn how to tap into strategic travel distribution channels to grow your reach and support long-term business goals. 

The second session will cover: 

  • how travel distribution works and why it matters 
  • how to build partnerships with trade
  • how to align with Tasmania’s international markets and tailor your offering to meet customer preferences.
  • Type of event: Webinar
  • Who it is for: TAS businesses
  • Event organiser: TAS - Tourism Tasmania
  • Cost: Free
  • Date: Mon 29 Sep 2025
  • Time: 1:00 - 3:00 pm AEST
  • Location: Online

Register for this event through Eventbrite

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