Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

Part 1: Tools and trends to strengthen your online presence  

  • trip planning tool – learn how to use Tourism Tasmania’s trip planner to create and share trips that inspire longer stays and regional dispersal 
  • search everywhere – understand how AI, chatbots, social discovery and evolving search tools are influencing bookings and how to be found
  • social media essentials – discover what works now: platform strategies, content tips and format updates that deliver results for tourism businesses.

Part 2: Using data and visitor Intelligence to grow 

  • learn how data can improve your visitor experience and uncover new opportunities 
  • get familiar with Tasmania’s key visitor segments, including our domestic High Value Travellers and Repeat Visitors strategy.
  • Type of event: Workshop
  • Who it is for: TAS businesses
  • Event organiser: TAS - Tourism Tasmania
  • Cost: Free

  • Time: 12:30 - 3:30 pm AEDT
  • Address: Strahan Village, 41 Esplanade, Strahan, TAS, 7468

  • Time: 12:00 - 3:00 pm AEDT
  • Address: Burnie Central Townhouse Hotel, 139 Wilson Street, Burnie, TAS, 7320

  • Time: 1:00 - 4:00 pm AEDT
  • Address: The Old Woolstore Apartment Hotel, 1 Macquarie Street, Hobart, TAS, 7000

  • Time: 12:00 - 3:00 pm AEDT
  • Address: Bicheno Bowls and RSL Club, 13 Sinclair Street, Bicheno, TAS, 7215

  • Time: 12:00 - 3:00 pm AEDT
  • Address: Boathouse Centre Launceston, 55 Lindsay Street, Invermay, TAS, 7248

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