Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

Part 1: Tools and trends to strengthen your online presence  

  • trip planning tool – learn how to use Tourism Tasmania’s trip planner to create and share trips that inspire longer stays and regional dispersal 
  • search everywhere – understand how AI, chatbots, social discovery and evolving search tools are influencing bookings and how to be found
  • social media essentials – discover what works now: platform strategies, content tips and format updates that deliver results for tourism businesses.

Part 2: Using data and visitor Intelligence to grow 

  • learn how data can improve your visitor experience and uncover new opportunities 
  • get familiar with Tasmania’s key visitor segments, including our domestic High Value Travellers and Repeat Visitors strategy.
  • Type of event: Webinar
  • Who it is for: TAS businesses
  • Event organiser: TAS - Tourism Tasmania
  • Cost: Free
  • Date: Mon 27 Oct 2025
  • Time: 1:00 - 3:00 pm AEDT
  • Location: Online

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