Masterclass series 3: Digital tools and data intelligence

Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

Part 1: Off season campaign overview and insights 

Get under the hood of our winter campaign: 

• explore the evolution of the Off Season and its strategy, brand positioning, and campaign objectives
• see examples of past offers, creative, partnerships, and media activity
• learn what works and why, including what customers are looking for.

Part 2: Creating your offer 

This hands-on session is designed to help you craft a compelling, brand-aligned offer: 

• work in small groups to brainstorm and refine your offer
• learn how to write strong copy and select a great image
• get practical advice on how to optimise your webpage, convert interest into bookings, and use campaign assets to promote your offer.