Today, customers are searching for you using more than just Google, they're using ChatGPT, Claude and other Gen AI engines. Customer behaviours have also changed – we're reading summaries rather than browsing results and making decisions based on AI recommendations. To get noticed, your approach to search optimisation also needs to change.

Join us and learn how to tackle the new normal.

We'll talk through these fundamentals:

  • the new search landscape
  • SEO fundamentals that still matter
  • answer engine optimisation (AEO)
  • generative engine optimisation (GEO), and
  • how to use customer insights to make it all fit.
  • Type of event: Workshop
  • Who it is for: QLD businesses
  • Event sponsor: Australian Government
  • Event organiser: QLD - Regional Business HQ
  • Cost: Free
  • Date: Wed 26 Nov 2025
  • Time: 11:30 am - 1:00 pm AEST
  • Address: Workspace365, Level 4, 260 Queen Street, Brisbane, QLD, 4000

Register for this event through Humanitix

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