Optimising your Google business listing

Don’t spend thousands of dollars on the ever-elusive SEO (i.e. how to show up in a Google search). Instead, make the most of your Google Maps listing!

Many businesses simply add their basic details (website, location and logo) to their Google Maps listing, but there is so much more that you can do with this powerhouse marketing tool to attract your audience and stand out from the crowd. The first half of this workshop will go through how it all works and the options available, then the second half will be an opportunity for you to create and populate your listing with the help and input of the presenter and group.

This workshop will cover:

• getting started – filling out your business’ details, getting your listing live and managing your location if you work from home
• business description and information
• services, products and prices
• service (aka search) areas
• photos and videos
• updates – posts, offers and events
• reviews
• questions and answers
• basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area.