Rethinking search engine optimisation

Search Engine Optimisation (SEO) can be one of the most confusing and misunderstood aspects of your marketing. Some of the techniques promoted in the past are no longer effective and can actually work against you.

In this workshop will we focus on the most current and easy to apply SEO techniques to help raise your organic visibility in search results.

In this workshop you will learn:

• quality keywords vs keyword stuffing
• the power of original content in raising SEO
• the importance of a ‘clean website structure’
• the value of alt tags
• the power of site speed and how to have it
• simple ways to build a digital footprint the algorithm will respond to.

Learning outcomes:

• an understanding of what SEO is
• how to gain insight into your current SEO strengths and weaknesses
• how to build and maintain SEO
• a list of actionable no costs tasks you can do to raise your SEO.