Search engine optimisation (SEO)

Have you ever wondered how your competitors get the top positions on a Google search?

Having a strong search engine ranking is one of the most mysterious and frustrating parts of owning a website. Search engine optimisation is the process of making improvements to your website to improve its rankings. Thankfully, what works well for search engines also works well for customers!

Here’s what we will tackle in this interactive workshop:

• learn about how search engines work
• discover what your customers are searching for
• find out what your website needs to rank well
• see how to make your website more attractive to a search engine
• investigate key Google apps, Google My Business, Analytics and Search Console.