Selling a service vs selling a product

It is harder to sell an intangible service than it is to sell a tangible product. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service.

Learning objectives:

• learn the 4 characteristics of a service and how it differs from a product
• learn the 7Ps of marketing and selling a service
• understand how to overcome the challenge of a service being tangible.

Learning outcomes:

• be able to be “tangibilise” your service offering, so the purchase decision becomes easier for customers
• apply the extra 3Ps required to effectively market and sell a service
• update your content and apply proven tactics to sell a service.