SEO basics: 5 things you can do to boost your Google ranking

This workshop is designed to help you understand how Google works and how Search Engine Optimisation (SEO) helps your business rank more highly when people are looking online for your product or service.

This workshop will cover:

• the fundamentals of how Google works and SEO, and why it is a game-changer in the online world
• how to maximise your chances of showing up in an organic search, without paid advertising
• the importance of optimising your Google Business page and how it improves your visibility in local searches
• how having high-quality content that is regularly refreshed updated not only engages your audience but improves your searchability
• how to identify the keywords and phrase your customers use to search for your product or service online and how to incorporate these into your copy
• using meta titles, and descriptions, and tags for images and videos on your website will increase your visibility on Google
• how the technical aspects of your website, such as page loading speed, user experience, and mobile friendliness, play a crucial role in search engine rankings.