Should your business start a podcast? A complete guide to making the right decision

Join experienced broadcaster and business podcaster Steve Davis for a comprehensive, no-nonsense look at what it really takes to start and maintain a business podcast. With over a decade of experience producing multiple successful podcasts including The Adelaide Show, This Medical Life, and Talking About Marketing, Steve will share practical insights about both the opportunities and challenges.

In this practical session, you'll learn:

• how to evaluate if podcasting is right for your business (including time and resource considerations)
• different podcast formats and how to choose what works for your situation
• essential digital tools for recording, editing, and distribution – from free to professional options
• how to create valuable show notes that extend your podcast's reach
• strategic ways to leverage your podcast content across your business
• real examples of what works, what doesn't, and common pitfalls to avoid.

This webinar includes an extended Q&A session to address your specific questions and concerns.