Social media and protecting your brand

Learn how to safeguard your intellectual property (IP) and manage your online activities in a way that aligns with legal standards. Whether you’re just starting out or looking to reinforce your existing protections, this session will help you take proactive steps to safeguard your business in the digital age.

Key learning outcomes:

• understanding intellectual property: Gain a clear understanding of Intellectual Property (IP) and its crucial role in protecting your business's ideas, products, and services
• types of IP protection – explore the different forms of IP protection, including trademarks, copyrights, patents, and trade secrets
• benefits and risks of IP protections – understand the benefits of having IP protections in place, including increased brand value and legal rights over your products and services.