Social media compliance: Safeguard your brand and avoid common pitfalls

Social media can make or break your brand, but are you unknowingly putting your business at legal risk with every post? 

Navigating the complex web of Australian Consumer Law, ACCC requirements, and privacy regulations while maintaining an engaging social media presence can be a minefield for business owners. 

Topics covered include: 

• how to avoid misleading and deceptive conduct under Australian Consumer Law and how traditional advertising standards apply to social media
• managing customer reviews ethically, including intellectual property and privacy considerations
• ensuring influencer partnerships meet ACCC disclosure requirements
• legal considerations for promotional tools like trade promotions and offers on social media platforms.