Story foundations: The art of brand storytelling

You know there’s more to your work than the products or services you sell. But can you put it into words? Do you put it into words?

Do people understand why you started, what shaped the way you work, and why it matters that it’s done here in Tasmania? What would change if they did? Your work wasn’t built overnight. It was shaped by choices, values, and place.

This 2-hour workshop helps you uncover that story and turn it into something clear, usable, and unmistakably Tasmanian. Led by storyteller Penny Terry, the session shows you how to shape a compelling brand story and connect it to the Tasmanian brand in a way that builds trust and recognition, without losing your voice. You’ll learn how to uncover the story already sitting inside your work, shape it into something clear, powerful and Tasmanian, and use it confidently across your marketing and communications.

What you'll leave with:

• a clear understanding of what your brand story is and why it matters
• a simple structure you can use to shape and share it
• confidence aligning your story with the Tasmanian brand
• practical ways to use your story across marketing and communications.

Who should attend:

• SME owners
• tourism and hospitality operators
• food and beverage brands
• retail businesses
• community organisations
• startups.