Story foundations: The art of brand storytelling

Your brand isn't just about products or services – it's about the story that sets you apart. The Tasmanian brand celebrates the unique stories, values, and identity that make Tasmania extraordinary, and in this high-impact session, you'll learn how to leverage the Tasmanian brand to enhance your market position and connect deeply with your target audience.

Uncover the power of storytelling, learn the art of crafting compelling narratives, and discover how to bring your story to life. By the end of the workshop, you’ll be equipped to use your story to amplify your work – no matter your profession or passion.

This 2 hour workshop is led by Tasmanian story-driven marketer Jen Murnaghan. As the founder of Digital Dandy and advisor to hundreds of Tasmanian brands since 2013, Jen has helped businesses craft stories that convert audience interest into lasting customer relationships.

What to expect:

• how to align your story with the Tasmanian brand to create deeper connections with your customers.
• storytelling techniques that drive customer engagement
• ways to integrate your story into the broader Tasmanian brand, so we can go together
• practical strategies to elevate your story through your marketing and communications

Who should attend:

• SME owners
• tourism and hospitality operators
• food and beverage brands
• retail businesses
• community organisations
• startups.