Story telling through email campaigns

Are you treating email marketing as just a monthly newsletter? It’s actually one of the most powerful tools your business has for building genuine connections and driving tangible results. Unlike social media, email puts you in direct control of your audience relationships, offering significantly higher return on investment (ROI) and deeper engagement.

In this workshop, you'll learn:

• why email can outperform social media in ROI and audience connection
• how to strategically build and maintain a healthy, engaged email list
• techniques for crafting compelling email stories tailored to your customer's journey while staying true to your brand voice
• current best practices for subject lines, formatting, and calls-to-action
• how to map out targeted campaigns for awareness, nurturing, and conversion
• tools and platforms to streamline your email marketing efforts.