Story telling through packaging design

This workshop will demystify the stages of packaging design and production, and provide practical insights and creative inspiration. We’ll examine what makes packaging work and what doesn’t, from aesthetics to functionality to compliance.

You'll walk away with a clearer understanding of:

• how to approach packaging design from a strategic and creative perspective
• what to expect at each stage of the packaging process
• how to set realistic budgets and timelines
• the importance of aligning packaging with your brand story and values
• key considerations when updating or future-proofing your packaging.

This session will be especially helpful for those looking to brief a designer, giving you the tools to get the most from that collaboration.

Topics we’ll cover include:

• design & art direction
• budgeting for packaging
• production processes & considerations
• future-proofing your design
• mandatory labelling & legal inclusions
• incorporating the ‘Tasmanian’ mark
• product photography that works.