The e-commerce reality check: Having the conversations small business owners actually need

Let's address the elephants stampeding through the e-commerce room, the ones most workshops pretend aren't there. While everyone's busy promising overnight success with drop-shipping and viral TikToks, we'll spend 3 hours having genuinely useful conversations about selling online as a small business, without the sugar-coating or the doom and gloom.

Can you realistically compete with Amazon's logistics, or is there a smarter game to play? When marketplaces control your customer relationships and take their cut, are you building lasting value or just paying digital rent? And in a world drowning in AI-generated product descriptions, what actually makes customers choose your carefully crafted words over the competition?

Topics covered include:

• the shipping dilemma
• platform politics
• social selling sanity
• content that converts
• promotion
• the independence question.