The story advantage: Using your brand story for sales success

Don't just tell your story – make it work harder for your business. Building on the foundation of our The Art of Brand Storytelling workshop where we explored your unique Tasmanian story through the lens of Brand Tasmania Brand, this advanced session takes you deeper into the practical application of storytelling for sales success. The Story Advantage workshop is your gateway to mastering storytelling as a powerful tool for sales success, going beyond the basics to deliver real business results.

Learn proven frameworks for each stage of the customer journey, with actionable strategies you can implement immediately. Whether you’re launching a new product, reinvigorating your marketing campaigns or seeking to establish lasting customer loyalty, this workshop is your opportunity to transform your storytelling into a result for your business.

This 3-hour workshop is led by Tasmanian story-driven marketer Jen Murnaghan. As the founder of Digital Dandy and advisor to hundreds of Tasmanian brands since 2013, Jen has helped businesses craft stories that convert audience interest into lasting customer relationships.