Understand your customer: Market research and competitor analysis

If you’re not confident you truly understand your customer, this session is for you.

Many businesses struggle not because their product is wrong, but because their positioning, messaging or customer insight isn’t clear enough.

This practical webinar will walk you through simple, accessible ways to conduct market research and competitor analysis without needing a large budget.

We’ll explore:

• how to clearly define your ideal customer
• practical market research methods for small businesses
• analysing competitors strategically (without copying them)
• identifying gaps and opportunities in your market
• tools and digital resources you can use immediately.

You’ll leave with practical frameworks and tools to refine your messaging, strengthen your offer and improve your business positioning.