Europe offers significant opportunities for Australian spirits producers with distinctive provenance, premium positioning and export-ready products. Exporters must understand Europe’s diverse markets, distribution channels, regulatory requirements and competitive landscape to succeed.

This webinar will provide practical insights into entering and expanding across European markets. You'll learn about:

  • consumer and category trends
  • customs and compliance considerations
  • routes to market
  • how to position Australian spirits for European buyers and consumers. 

We'll examine how the Australia-EU Free Trade Agreement may improve the competitiveness of Australian spirits in Europe. This includes tariff elimination and simplified access to the EU market once the agreement enters into force.

  • Type of event: Webinar
  • Who it is for: Australian businesses
  • Event organiser: Austrade
  • Cost: Free
  • Date: Thu 24 Sep 2026
  • Time: 5:00 - 5:45 pm AEST
  • Location: Online

Register for this event through business.gov.au

Register