Using Facebook and Instagram for eCommerce

Facebook and Instagram are 2 of the most popular social media platforms, providing unique opportunities to connect with potential customers, showcase your products and drive online sales.

In this workshop, you will learn the skills and knowledge needed to harness these platforms' full potential, including using customisable collections and simple design tools to showcase featured products, bring your brand to life and make the online shopping experience seamless for your customers.

Please note: Facebook and Instagram shopping is specific to product-based businesses and can't be used to sell services or digital downloads.

Main topics covered:

• understand the features of Facebook and Instagram shopping
• benefits of using Facebook and Instagram shopping for eCommerce
• how to set up the Commerce Manager to manage your product catalogues, set up a shop, view sales activity and insights
• explore techniques to create engaging content that resonates with your target audience and turns casual browsers into loyal customers
• gain an understanding of Facebook and Instagram's advertising tools to reach a wider audience, increase traffic to your store and boost sales
• develop a content plan that aligns with your business goals and resonates with your audience, ensuring consistent and impactful communication.