Using your website data to make better business decisions

This webinar shifts the focus from opinions to evidence. You’ll learn how to interpret basic website data to understand what visitors are doing, where they’re dropping off, and what that information can (and can’t) tell you.

We’ll cover how to think about traffic, behaviour, and conversions at a high level, common data misinterpretations, and how to use insights to guide smarter marketing and website decisions – without needing to be “good with numbers”.