Website fundamentals

Your website is the cornerstone of your business's marketing strategy, getting it right is crucial to your marketing success. While there are a number of website building platforms offering basic templates, this workshop will empower you to create a tailor-made website that truly sells.

In this workshop, we will dive into the essentials, providing you with the tools to maximise the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.

By the end of this workshop, you will gain invaluable insights into:

• identifying the ideal website platform for your unique business needs
• familiarising yourself with essential web terminologies
• mastering the principles of Search Engine Optimisation (SEO)
• crafting a website design that effectively drives conversions
• creating a comprehensive website structure and determining essential content components.

With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.