Website fundamentals

This session will cover why having a website is crucial for your business, what you need to get started, and how to choose the right platform. You’ll learn about key design and content best practices, the basics of SEO, other ways to drive traffic to your website, and how to track website performance with Google Analytics. Whether you’re launching a new site or looking to enhance an existing one, this session will provide valuable insights to help you create a strong and effective online presence.