Writing a marketing plan

This workshop is designed for any business owner, or someone looking to start a business, who wants to bring structure and measurability to their business's marketing efforts.

Writing a marketing plan will help make sure you are spending your marketing budget in ways that make a difference for your business. It is very easy to spend a bit of money here and there when working without a plan, which can lead to a lack of clarity on ROI or effectiveness.

In this session, we will cover:

• what is a marketing plan
• why a marketing plan is important
• 9 steps to build your marketing plan.